This project, a large light box, contains all 374 pages of the 2007 IKEA catalogue, each simplified to a rectangle of pure color and arranged them left-to-right , top-to-bottom.
With an estimated 175 million copies distributed in 2006, the IKEA catalogue is thought to have surpassed the Bible as the most published print-work in the world. This group of three projects (374 Farben, Field Guide to Style & Color, and Catalogue) transforms that ubiquity of design into varied pure color arrangements.