Field Guide to Style & Color   2007
374 page book.
Ed. 100.

This piece is a fullsize reproduction of the entire 2007 IKEA catalogue, leaving only color and structure.

With an estimated 175 million copies distributed in 2006, the IKEA catalogue is thought to have surpassed the Bible as the most published print-work in the world. This group of three projects (374 Farben, Field Guide to Style & Color, and Catalogue) transforms that ubiquity of design into varied pure color arrangements.

The Field Guide (Direct Mailer) project was a free giveaway, ed. 1000, of a 36pg booklet version of the Field Guide to Style and Color.  Sponsored and distributed by the Columbus Museum of Art.